Introduction

The responsibilities of the Planning Division Office at Hungkuang University include:

1. Working with the media. This includes organizing and publishing
   school news, handling press conferences for academic and teaching
   achievement, assisting press interviews, and collecting and consolidating public opinion.
2. Managing online social media. This includes updating the school homepage, editing the e-newsletter, and managing Hungkuang University’s official Facebook page, LINE account and YouTube channel.
3. Alumni services. This includes recognizing outstanding alumni, assisting Alumni Association activities, and seeking donations from alumni.
4. Public affairs contact. This includes communicating with government sectors, elected representatives and community members.
5. Brand management. This includes engaging in crisis management, brief video filming, visual image product manufacturing, and school-wide advertising on behalf of Hungkuang University.
6. 6. Internal public relations. This includes assisting in administrative tasks, planning and implementing academic activities, and supporting filming the key activities of all departments at Hungkuang University.